Why we’re here

Our Mission

We’re committed to a future where effective wellness products are affordable, accessible, and convenient to take.

We believe the ingenuity behind our quick-dissolving strips has the potential to become an alternative for many vitamins, supplements, and medications that might otherwise only be available in the traditional, must-swallow model.

What would this mean? Not only would it give a new option to children, the elderly, and anyone who may have difficulty swallowing pills, chewables, liquids, etc., it would put the possibility of healthier living within reach of so many more who need it.

Where we’re going

Our Vision

Making safe, effective vitamins, supplements, and remedies accessible and affordable to everyone is the path to stronger communities and better outcomes. By continuing to expand our product offering, we hope to empower more people than ever to play an active role in their health every day.

  • Sharad Govil, Ph.D.

    Chairman & CEO

    Dr. Sharad K. Govil is a well-known Pharmaceutical Sciences Executive in the US Pharmaceutical Industry with a proven track record of success in technological development, commercialization of Pharmaceutical products, intellectual property strategy, business development and management of enterprises.

  • Dr. Allen Greenspoon

    Medical Director, Senior Medical Consultant


    Dr. Greenspoon’s career as a trusted family physician at the Hamilton Family Health Team spans 40 years. His vision of an integrated health care model, health education and health promotion, while providing expedited access to medical services has maximized patient experience